Sheba: New Identity

Sheba: Packaging Design Project / New Identity

Challenge: The premium cat food brand Sheba has revamped its logo, visual identity, and color identity on its packaging to create a more exciting, distinctive, and memorable look. The goal is to enhance brand perception, communicate inspiration, and reinforce its premium positioning.

Idea: The design maintains its original structure while unifying the logo, visual identity, and color identity across all variants. The new green color and plate, which serve as the brand’s fresh identity, are emphasized for clarity. Additionally, key selling point icons are incorporated for each flavor.