Sparkling Water

Brief:

To create a packaging design for sparkling water in an aluminum bottle named Cannes Eau on the Go inspired by Cannes creativity and festival.

Idea:

Inspired by Jason deCaires Taylor’s Cannes Underwater Eco Museum, the first installation of its kind in the Mediterranean Sea, our packaging reflects the deep connection between art, sustainability, and the creative soul of Cannes. The museum, with its monumental underwater sculptures, celebrates creativity that thrives even beneath the waves. In the same spirit, Cannes Eau on the Go packaging shows that the spark of Cannes is alive. The eyes of the sculptures featured on the bottle are printed with heat sensitive ink. As you drink, the sparkle in the eye is revealed—bringing the artwork to life and turning a refreshing sip into a moment of discovery.