ANOUKI Beauty – Cosmetics

ANOUKI Beauty is the cosmetic line created by ANOUKI, a Georgian fashion house known for its modern femininity and sculptural silhouettes. I worked directly with the founder ANOUKI, to develop the visual identity, packaging design and product architecture of the lipstick and mascara line. This project covered the full creative process – from conceptual research and material sourcing to technical drawings, 3D development and production-ready packaging.

The visual world is built around softness and luminosity. Champagne-gold textiles, sculptural folds and cinematic lighting create a setting where the products feel both familiar and elevated. The goal was to position the line between fashion and beauty – an object of desire rooted in ANOUKI’s aesthetic DNA.

The outer packaging contrasts the sculptural gold objects with a minimal black box printed with a subtle gold star pattern.