FenJiuLingQuan-Drinking Spring Water

As the origin of Fenjiu, Shanxi is not only famous for its fine wine, but also for its aged vinegar, which is unparalleled from ancient to modern times. And both of these are inseparable from ‘water’, which undoubtedly becomes the best name for Shanxi’s’ water ‘. In 2025, Shanxi Xinghua Village Fenjiu Group Co., Ltd. entrusted Lingyun Creative Team to upgrade its “Fenjiu Lingquan” brand.

Due to the cultural allusion of “ancient wells” in the “Fenjiu brand” itself, we applied the shape of the well platform to the position of the bottle cap. The change lies in the flipping of its orientation, creating a situation where the water flows out from the mouth of the well and winds its way into the shape of the entire bottle. The overall shape of the container is consistent with the starting point of Fenjiu’s product container design, perfectly connecting the brand’s morphological genes.