Águra

Box and label design for Águra, an extra virgin olive oil producer.

Specifically for their line of customizable 100ml bottles.

The brief
The project arose from the need to create a label and box for the customizable 100ml EVOO bottle, intended as a favor for weddings and corporate events.

The challenge lay in balancing personalization and brand consistency, maintaining a refined, natural, and elegant aesthetic, without losing the product’s premium character or the brand’s family essence.

The solutions
A versatile system was proposed that allows each design to be adapted to the event without losing its identity.

The development includes a customizable label and two types of packaging—a folding box and a cylindrical tube—designed to coexist and work with different graphic versions.

The solution aims to ensure that each client feels their favor is unique, yet within a solid and recognizable visual identity.

The design evolves the original aesthetic towards a more gourmet style, with a subtle retro feel that adds character and exclusivity.

Simplicity remains the foundation, but greater visual depth is introduced, elevating the product’s perception without losing its natural and honest essence.

A unique, more realistic and detailed illustration of an olive branch is developed, adding texture and visual richness to the overall design.

This touch reinforces the connection to the product’s origin, its care, and family tradition, elevating the brand to a more exclusive level without sacrificing authenticity.

The packaging solutions
The packaging is conceived as a continuous surface, where the illustration and graphic elements flow seamlessly from one side to the other.

This allows the piece to function as a whole, creating a more immersive and refined experience, where every angle contributes to and reinforces the perceived value.