Tortillas, Masa (Somos Milpa)

SOMOS MILPA
Materia italiana, cultura mexicana.

We approached Somos Milpa with curiosity and a desire to understand.

When Mauro and Nad introduced us to corn and its ancient history, deeply rooted in both Italian and Mexican culture, the project began to take shape as something to interpret and translate.

SOLUTION

The work focused on translating a complex cultural and narrative background into a coherent and functional packaging system.

Starting from a mix of cultural, visual, and conceptual references, we built a structured language capable of organizing content and turning it into concrete communication tools.

The project develops as a packaging system and coordinated set of applications, where each element contributes to defining the brand’s visual identity.

Typography, graphic language, and structure become the main tools to translate the concept into applied design.

RESULT

The result is a packaging system that goes beyond containment, using form and visual language to build narrative.

Somos Milpa takes shape as an applied visual identity, maintaining consistency and recognition across different formats.