Wheat White Flour

Design Concept & Inspiration

This packaging design is developed based on the brand identity of Khoosheh San, with the core concept inspired directly by the form and symbolism of a wheat ear. As a representation of quality, authenticity, and natural raw materials, the wheat ear serves as the central visual element of the design and is intentionally integrated into the overall structure of the packaging.

Color Palette & Consumer Communication

The selected color palette consists of creamy, beige, and brown tones, which are closely associated with cakes, cookies, and confectionery products. These colors convey a sense of warmth, freshness, and homemade quality. Additionally, patterns inspired by sweets and baked goods are used to further strengthen the product identity and create an emotional connection with the consumer. Clear, bilingual typography in both Persian and English ensures immediate readability, allowing the product type and flour application to be easily understood at first glance, with the ultimate goal of attracting attention and encouraging purchase.