Actisoft Fabric Softener

With a logo refined into a more modern, stronger, and more legible identity, the newest addition to the brand is its renewed fabric softener range. The updated bottle shape of this well-loved product family visually reinforces the softening experience, reflecting the product’s character through its form. The sleeve printing technique chosen for the new packaging enhances the design with outstanding clarity and vibrant colors, giving the products a stronger premium presence on the shelf. At the same time, the sleeve’s seamless fit around the bottle creates perfect harmony between the packaging form and the graphic design. Featuring the Flower Dream, White Soap, Sensitive, Violet, and Ocean Freshness variants, the renewed Actisoft range does more than communicate the product—it lets consumers feel it. ☺️ We truly enjoyed designing this project. Sometimes, the strongest impact comes from the simplest touches. 😊