Shokoladnitsa Summer Campaign Packaging

Seasonal takeaway cups for Shokoladnitsa, a coffeehouse chain welcoming guests since 1964. The summer series carries scenes of city life: people, small celebrations, warm moments, and the place the brand holds in them.

The packaging is part of a larger identity refresh built on a simple principle: a fixed core and a seasonal layer. The mark and the wave pattern stay still, while illustrated city scenes change on top of them, season after season. Each cup works as a small stage: a clean frame, and city life on top of it.

The illustrations grew from the brand’s history, drawn in a warm, hand-made manner. Short slogans keep the voice light: a brand speaking to its people. The same language extends to bags, sleeves, and campaign materials.

One core, still. A city that changes around it. Packaging that stays recognizable and looks new every season.