Mezzello Spritz

Our lovely client Michelle Lush, at Luxe Liquor Co, had a vision: a wine-based citrus spritzer that would bottle the colours, flavours and laid-back spirit of the Mediterranean for a new generation of Australian drinkers. Not another same-same seltzer, but something with soul, a drink that felt like a memory of somewhere sun-warmed, salty and slow.

Introducing Mezzello Spritz, inspired by sun-soaked coastlines, long lunches, golden-hour aperitivo hours and the simple pleasure of slowing down. The name “Mezzello” is a fusion of “Mediterranean” and “Limoncello,” capturing the brand’s playful, memorable and distinctly European character. Mezzello Spritz was created to transport you to your favourite Euro Summer holiday with no passport, no jet lag, no six-hour layover in Dubai required.

Each flavour in the range takes you to a different corner of the Mediterranean, drawing inspiration from the local citrus fruit, the shape of the coastline and the character of the people who call it home. Think a cool blood orange spritz on a beach in Sicily, a zesty limoncello while sunbathing in Sorrento, or a juicy mandarin aperitif on a vacay in Valencia.

Mezzello is brought to life through vibrant illustration and premium finishes, creating a visual identity built on bright citrus colours, playful storytelling and bold, confident typography. The result is a distinctive range designed to stand out on the shelf, feel genuinely fresh in the glass, and connect with young Aussie drinkers looking for an excuse to make any afternoon feel like a holiday.