Schönfeld — Premium Cheese Branding & Packaging Design

Schönfeld — Premium Cheese Branding & Packaging Design

ABOUT

Schönfeld is a cheese brand owned by NELT Retail, offering a wide range of products inspired by traditional flavors and recipes from around the world. The brand combines modern production technologies with time-tested cheesemaking traditions.

The objective was to create a distinctive visual identity that communicates quality, strengthens brand recognition, and reflects the rich cultural heritage of cheesemaking.

CONCEPT

At the heart of Schönfeld’s identity is Ewaryst Schönfeld, a charismatic elderly gentleman with a distinctive mustache. His character symbolizes wisdom, kindness, authority, and care — qualities associated with trust and consistently high quality.

The central concept brings tradition and modernity together, using historical references and contemporary graphic design to create an emotional connection with consumers.

SOLUTION

The packaging combines expressive typography, sophisticated color combinations, and photographic imagery within a carefully structured composition.

The distinctive lettering draws inspiration from historical Gothic typography, combining geometric forms with subtle references to traditional craftsmanship. A palette of complex, carefully selected shades reflects culinary sophistication and the diversity of flavors.

The black-and-white portrait of Ewaryst Schönfeld serves as the main visual element, creating a recognizable character across the product range.

DESIGN TECHNIQUE

The visual system is built around a clear hierarchy of elements, guiding attention from the character to the brand name, product variety, and food imagery.

The portrait is positioned in the lower-left section, with the character’s gaze directed toward the remaining information. This arrangement creates a natural reading flow, while the balanced, closed composition keeps the viewer’s attention within the packaging.

The contrast between monochrome photography, expressive typography, and rich colors creates a distinctive yet cohesive visual language.

RESULT

The result is a recognizable and versatile packaging identity that brings together a diverse range of cheeses under one consistent visual concept.

By combining historical character, contemporary aesthetics, and thoughtful composition, Schönfeld communicates its core values of tradition, care, and quality while creating a memorable presence on retail shelves.