Movida: A Fragrance-Led Identity and Packaging System

Movida is a Los Angeles natural deodorant brand built around fragrance. Its four scents were developed with the structure of perfume, bringing a more considered sensory experience to an everyday ritual.

The brand identity and packaging were designed by Vencho Miloshevski, with the logo designed by Kristina Atanasova. A fine-lined wordmark and compact geometric symbol sit on pale cartons and cylindrical sticks. Distinct color accents give each scent its own presence, while generous space and restrained typography keep the range cohesive.

The collection comprises Selva, with green leaves; Lirio, with geranium and bergamot; Bruma, with guaiac and sweet leather; and Figo, with fig and stone fruit.

The accompanying photography places the products among foliage, flowers, fruit, and textured surfaces, balancing precise compositions with the warmth of everyday objects. Together, the identity, packaging, and imagery bring a quiet, sensory quality to a familiar daily gesture.

Project credits:
Client: Movida Care LLC
Brand identity and packaging design: Vencho Miloshevski
Logo design: Kristina Atanasova
Website design: Viktoriia Shponka
Web design agency: Boooring

Brand website: https://movidacare.com
Designer website: https://venchomiloshevski.com/
Web design agency: https://www.boooring.design/
Contact: ejb@movidacare.com

Photography credits:
Range hero and angled carton print detail: Anja Kalin.
Cartons as a group, products in context, single-stick hero, macro texture, and standalone tomato (right side of the paired image): Andriy Shurpin and Valerie Sagura.
Stick amongst tomatoes (left side of the paired image), carton amongst leaves and flowers, and model applying deodorant: Árpád Kossár.
Hand, apple, and product: Karin Golisová.