Esencia Libre

The wine’s name reflects the winery’s production philosophy: a process free from established rules, allowing for complete creative liberty. Our concept centers on the pursuit of this same freedom. The front of the label features a small sparrow—the quintessential symbol of a free bird—trapped inside a golden cage. A unique aspect of this design is that the cage can be scratched away, effectively setting the sparrow free; this creates a beautiful metaphor while simultaneously using the packaging as a tool for consumer interaction.

Curator’s Insight

The cage is printed in gold, so the scratch gesture removes the very thing that traps the bird. Because the foil wears off unevenly, every bottle ends up with its own pattern of freedom, and the label gets better with handling instead of worse. The sparrow is drawn in fine engraving hatching, which contrasts with the clean, graphic cage linework. The top hat gives the bird a faint gentleman’s irony, so the freedom on offer feels playful instead of rebellious. A small line of Spanish text on the label rewards the reader who looks closely, which suits a wine meant to be picked up and touched.