Milica Djokovic

Belgrade, Serbia

Design: Milica Djokovic
Industrial Designer: Milena Stanimirovic
Location: Serbia
Project Type: Student Project
School: Faculty of Applied Arts
Course: Packaging Design
Tutor: Milos Ilic
Packaging Contents: Gin
Packaging Substrate / Materials: Porcelain bottle

No. 2 AROMATIC, Coriander and Lavender. Small porcelain bottle infused with Serbian lavender from the fields of Vojvodina.

Balkan man is often seen as extremely emotional, at the same time kind, gentle and hospitable, and uncultured or vulgar. The form of the bottle along with the cap and heart should “resemble” a human body, or a body of a Balkan man with his opposite traits. The raw heart emerges from a sensitive porcelain body whose form is inspired by the brutalist architecture of the Balkan.

The front side of the bottle doesn’t have a brand name or other secondary elements. The unusual shape and material should attract the viewer to look closely at the bottle and see that there is more to it than just a raw heart.