Floralic

Floralic was created as a “reflective” brand of Brotalic, inheriting its reputation in microgreens to position itself within the high-end edible flowers market. The design adopts a similar visual architecture, but with a more sophisticated aesthetic and highly impactful minimalist packaging.

The visual identity evolves through a transformation of the original logo, where the sprout “blooms” and takes on a purple/magenta tone, symbolizing a gourmet product.