PROXEL I High – Protein Snack

Proxel

Proxel is a bold, high – protein snack brand built for everyday movement.

It challenges the traditional, clinical look of protein products and replaces it with a youthful, energetic and honest approach to nutrition.

Designed for a generation always in motion,  Proxel delivers clean fuel that fits real life __ not just gym routines.

The brand speaks the language of Gen Z through confident visuals, dynamic shapes, and a modern contrast system inspired by energy and progress.

Color Palette

High- contrast , energetic colors were used to express motion and vitality.

The palette creates a strong shelf impact while reinforcing trust and modernity.

Typography

A bold, modern typeface was chosen to reflect strength and movement.

Its clean structure ensures high readability while supporting proxel’s confident, youthful tone.