HITO

Creative agency: Dizen
Designer: Ignacio Eguiguren
Client: Cooperativa Olivícola de Uruguay
Type Of Work: Commercial Work
Country: Argentina

The Olive Cooperative from Uruguay trusted us the integral development of their oils image. We´ve done Naming, Labels, Website and colateral marketing pieces. HITO is an alliance of olive-growing families from Colonia, Uruguay who offer the best from each of their groves to create this premium quality olive oil. HITO is obtained from the first cold pressing of the olives from vigorous groves grown employing modern agricultural practices. It is processed, stored and packaged using the latest technology available and the dedication of the families that produce it ensure its excellence.

HITO is obtained from the first cold pressing of the olives from vigorous groves grown employing modern agricultural practices. It is processed, stored and packaged using the latest technology available and the dedication of the families that produce it ensure its excellence. We created the labels that are inspired by an aerial view of the olive groves, integrated by the use of the color. The choice of the colors and numbers identify the intensity levels of the oil (by their organoleptic characteristics).