ROTI DE POLLO

EstudioRooom

Carrer de Pizarro, València, Valencia, España

Packaging for a Gourmet product.

One of the star products of the Cinco Tenedores food company is the Chicken Roti. Roti is a round of meat that goes well with different flavors and is easy to serve and eat. In this assignment, we are presented with a new form of consumption. Until now, it was easy to store the leftover product once it was opened and you had to consume it quickly or use a container. The new packaging is in turn the container to store that leftover. For this reason, our design studio developed a graphic designer that adapts to the shape of the container and transmits its content in the most shameless and natural way. A simple, clean and elegant style is sought to highlight the Gourmet character.