The cosmetics brand DARANA is a fictional project and stands for beauty, tradition and naturalness. The effects of tea tree oil have been known for thousands of years. The Australian Aborigines have known the healing properties of the beautiful trees for generations. Legends tell of lakes surrounded by tea trees, where leaves and twigs fell into the water, turning the lakes into antiseptic baths.

Local aborigines use these natural healing baths to cure various skin conditions. Tea tree oil is extracted from the leaves of the Australian tea tree, officially known as Melaleuca Alternifolia. The tree grows in a limited area in north-eastern New South Wales, Australia. The tree’s natural habitat is a low-lying fungal rainforest.

The Australian natural appearance is visualized through the use of colors from Australian nature. Combined with minimalist typography and medical-looking product packaging, DARANA’s mission is brought to life: to provide consumers with a natural and high-quality cosmetics series.