Design, Innovation and Packaging
We present the first most original, eco friendly and disruptive CPACK in the world, created to carry 3 wine bottles of the wine brand Lamego – N2 – 96km.
This is brand project which story telling is all about the most iconic Portuguese road Nacional 2, which is more than a road, is an experience and adventure, between landscapes, gastronomy and wine tasting.
The challenge was set and, once again, the team surprised, broke barriers, developed and created much more than a simple packaging, but has developeded a transport concept and a new product.
Illustrating images was the easiest part of the process and we quickly create 3 different illustrations for Red, White and Rosé wine.
Nacional 2 road, is considered one of the most beautiful roads in the world to travel by motorcycle, but people enjoy it in many other ways.
In each label, you find a story, an experience, a moment. The graphic balance, the landscapes, the chromatic palette are an invitation to hit the road and enjoy the experience tasting the wines.
However, the most desired piece is the one that took 1 year to develop, from concept, study, testing to final execution. During the process, some elements of the creative team, as “bikers” that they are, questioned themselves. And if by chance we wanted to buy these bottles, somewhere along the N2, but we didn’t have transport cases, because not all motorcycles have the same style, how would we do it?
Thus was born the idea and now we have the CPack by N2 Lamego – created and produced in Portugal, in recycled cork, and leather accessories manually produced.
Ergonomics, multiple functionality, irreverent design, it’s impossible to remain indifferent. More than transporting bottles, this piece maintains the temperature, because the cork insulates, it can be transformed into a wine cellar for the most relaxed or the top of the CPack by N2 Lamego, can serve as a kitchen accessory to beautify the table when serving any type of food snack.