Replicating the vintage sweet and crispy flavor, the product is named in “chia̍h tiⁿ-tiⁿ” which means “eat sweet” in Taiwanese. The meaning of the product also becomes the essence of symbol. Analyzing the font of the product packaging with the happy atmosphere, we find out an innocent and childlike smiling face is added among the calligraphy of playful vibe indicating good things can happen anytime, just like the brand name “chia̍h tiⁿ-tiⁿ” full of blessings and enjoyment.
Considering the retail price, the packaging adopts the reduction package of one-piece design that not only enables a wrapper to fold the box quickly, saving the cost of time and labor while packaging, but also decreases packaging expendables. To satisfy the requirements of 3 different flavors in this series, the packaging shares the same style of outer box but uses sticker of different colors and patterns to differentiate among 3 flavors. In addition to boarding the unity of this product series, enhancing consumers’ impression, the design of sharing the same packaging box also save unnecessary cost on materials, improving the function.