Schapenstreek farm from Lutjebroek produces ice cream from organic sheep milk. Next to mostly unbranded sales at the farm shop and ice cream van they were asked to supply portion packs to Zuiderzee museum.
For this consumer pack PROUDdesign developed the brand Moois. This name tells you it’s a beautiful product (‘mooi’ means beautiful), but also origin (‘ooi’ is a female sheep) and taste (‘ois’ is icecream) in a local dialect. With the scoop as a surprise to show this ice cream is special, not from cows! ‘Moois is skoftig lekker ois.’