Quaker Cruesli Re-design



Creative Agency: PROUDdesign
Project Type: Produced, Commercial Work
Client: Quaker
Location: Amsterdam, The Netherlands
Packaging Contents: Cereals, Breakfast
Packaging Substrate / Materials: Paper

Amsterdam based design agency PROUDdesign has developed a new packaging design for the Quaker Cruesli brand. Recently introduced in the Netherlands and soon to be introduced across Europe.

Quaker Cruesli is very successful and known for it’s tasty crunchy muesli (hence Cruesli). As part of the global repositioning and redesign of the Quaker brand, in which PROUD also had a part, a striking new design for Cruesli was created. Where taste is combined with the goodness of oats.

The new Cruesli design is supported by a strong, natural and crafted Quaker identity. In which the heritage is proudly reflected in the free standing Quaker in the fields. It is proudly nested in the slightly changed, yet still distinctive Cruesli word mark.

In this new design we moved from striking variant colour to the off-white sub brand colour. Supporting not only a stronger branding block, but also introducing naturalness. The new photography is tasty, inviting and definitely more natural and human. The craftsmanship that goes in to the product is reflected in all the details of the design, like labels, typography and illustrations. The back of pack is designed with the same intention and attention as the front. The whole pack breaths the same message: taste and natural goodness.