Agency: B&B studio
Project Type: Produced, Commercial Work
Location: UK

Our leaping squirrel identity for Pip & Nut captures the energy, positivity and natural nuttiness of this entrepreneurial nut butter brand. A playful P is created by the squirrel’s tail, while unfussy type and straightforward nut images communicate the simplicity of the product. Available in both traditional jars and on-the-go sachets, the brand was inspired by owner Pippa’s love of running and desire for a portable energy snack. Why not pop one in your pocket and hop off to the park?