Fever-Tree Redesign

Agency: B&B studio
Project Type: Produced, Commercial Work
Packaging Content: Tonic Water
Location: London, UK

A masterclass in attention to detail, our design refresh for Fever-Tree gives the brand’s key equities room to shine for a prouder, more contemporary feel.

Our design refresh for Fever-Tree is a masterclass in attention to detail! Following a thorough design analysis, we reshaped and heroed the brand’s signature chicona tree, improved messaging hierarchy and redrew the logo as a prouder, more ownable piece of type. Colour was tweaked across the range for a fresher, tastier feel – with each painstakingly matched across the metallic label substrate and the uncoated outer card. The result is still quintessentially Fever-Tree, and yet measurably more confident: the perfect move on for the world’s best mixer.