Ambrosia – Olive Oil

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Creative Agency: Artichoke creative bureau
Creative Director/ Designer: Thomas Kiourtsis
Project Type: Produced, Commercial Work
Client: Ambrosia wines & spirits PTY LTD
Location: Athens, Greece
Packaging Contents: Olive Oil
Packaging Substrate / Materials: Glass, Tin
Printing Process: Screen printing, offset printing

The Brief: Ambrosia is a Sydney based company that imports greek olive oil & quality greek products. We’ve been asked to create a logotype and the product identity for their EVO & Premium EVO, they wanted to reflect the simplicity of everyday life of the Greek countryside.

The Design: The symbol is based on the myth that “ambrosia” – the food o the gods – was brought to mount Olympus by doves. We designed a dove with simple round forms that carrys a branch of olive tree – connecting the food of the gods with the olive products. The logotype with classic and simple typography, supports the symbol with circular forms and adding a greek identity with the greek letter β (beta) in the place of b. The product identity is based on a simplified illustration of an olive tree branch. Simpler layout, cleaner forms and smaller amount of branches for the Premium EVO and a more common approach for the EVO label is meant to show the difference of two products, in quality and difficulty of production.

What’s Unique?
Although the two types of olive oil shares the same product identity, we manage to give to each one of them its own character.