Avalon – Soft Coffee Liqueur

Designer: Raul Jaramillo Bustamante
Project Type: Produced, Commercial Work
Client: Licola
Location: Guayaquil, Ecuador
Packaging Contents: Coffee liqueur
Packaging Substrate / Materials: Glass
Printing Process: Flexography

Coffee liquor. Focused on consumers of refined tastes. The design is based on the ancient legend of Avalon. It intends to bring to the contemporary context the ancient symbols and characters of the legend. The fairy, the sword and the heraldic symbols. Minimalist, basic. To report the history in brief traits praising the imaginary of the legend.

What’s Unique?
Narrate the story in brief features enhancing the imaginary of the legend. The whole design revolves around the shield that represents the values and characters of the legend.