Steklarna Hrastnik

Creative Agency: Nude Brand Creation
Project Type: Produced, Commercial Work
Packaging Material: Glass
Location: UK

Nude Brand Creation designs bottles for glass maker Steklarna Hrastnik
Design and branding agency Nude Brand Creation has created two new super-premium bottles for historic Slovenian glass maker Steklarna Hrastnik. Nude, a specialist in the luxury drinks sector, used its experience to design bottles, which launched this month, that reflected industry trends.

A true collaboration
Steklarna Hrastnik, which has been making high quality glass products for more than 150 years, approached Nude to tap into its insider knowledge of spirits packaging and trends. The glass producer, which specialises in glass bottle packaging, glassware and lighting, had a small range of bottles and wanted to expand.

Nude researched bottle shapes used by brands and used its industry knowledge to develop 14 new designs. A team from Nude joined other experts in their fields for an Innovation Day in Slovenia to discuss the new bottle designs for the High Glass collection, and Steklarna Hrastnik then selected its two favourites.

Jupiter is inspired by the bottle that has come straight from the distiller’s sampling room. It has substance and honesty, with its classic lines and heavy base. A tapered body narrows towards the top, giving it character. Jupiter exudes quality, but retains genuine craft cues and the sense of the undesigned. The bottle communicates small batch, whether it is whisky, gin, tequila, vodka or cognac.

Mars, meanwhile is inspired by the industrial and innovative Victorian era. The bottle looks like it has emerged straight from the East End of London or Brooklyn in the early part of the last century. Mars evokes craft with its reverse concave neck detail and elegant tapered body. Its form echoes industrial cues while retaining freshness and modernity. It is ideally suited for small batches or limited releases of hard liquor.

The gin category in particular has an increasing number of challenger brands which lack the funds to develop their own bottles. But the bottles will appeal to both start-ups and established international brands.

Nude also worked on the positioning and presentation of the bottles in marketing collateral, such as the website, catalogue and posters, to better inspire designers.

Tony Enoch, Partner at Nude Brand Creation, says: “This was a true collaboration. Together we have created beautiful new bottles which not only meet a gap in the market, but with renewed positioning and marketing collateral, will help to catch designer’s eyes. As designers working in the spirits industry, we knew exactly what they would be looking for to inspire them.”

Andrej Božič, General Director, Steklarna Hrastnik, says: “The new additions to our super-premium High Glass range reflect the latest design trends. Our Innovation Days help us find new opportunities in the glass industry, share industry knowledge and develop innovative solutions. This not only maintains our position in the market but allows us to shape new trends, placing ourselves and our partners ahead of the competition.”