Agency: Nude Brand Creation
Co Founder: Bernard Gormley
Location: United Kingdom
Project Type: Concept
Packaging Contents: Irish Whiskey
Packaging Substrate / Materials: Aluminium
Printing Process: Laser etch
Redbreast Irish Whiskey is launching a limited-edition copper whiskey casing that neatly transforms into a beautiful bird feeder. Following the launch of a partnership with BirdLife International earlier this year, €15 for every limited-edition Redbreast 12 Year Old purchased will be donated to support Redbreast’s and BirdLife International’s joint mission to keep common birds common.
We are extremely excited to with the launch of this unique crafted whiskey casing that has been specially designed by Nude Brand Creation to double up as a bird feeder. We worked closely with BirdLife International to ensure the bird feeder honours our mission of our client Irish Distillers helping to protect not only Robins, but all common birds, as we move into the colder months and food begins to become scarce. There will be no additional cost to Redbreast fans across the globe and simultaneously further support the work of BirdLife International by donating €15 for each limited edition bottle sold.