Creative Agency: The Creative Method
Creative Director: Tony Ibbotson
Senior Designer: Galima Akhmetzyanova
Designer: Yusuke Fujii
Project Type: Produced, Commercial Work
Client: Rum Co. Of Fiji
Location: Sydney, Australia
Packaging Contents: Premium Rum
Packaging Substrate / Materials: Glass Bottle
Fiji. A word that evokes thoughts of soft white beaches, warm sea air, rich culture, heritage and tradition.
CCA had a range of award-winning, premium Fijian rums to take from Paradise to the rest of the world but first, a brand and packaging revolution needed to take place.
Rum Co. of Fiji was lacking standout, with no quality credentials and nothing ownable or unique to bring the brand to life. The challenge was to develop a brand that told the Rum Co. of Fiji story and reflected its Fijian heritage, that was premium and could work across several tiers and price points.
After first establishing a flexible brand hierarchy and style, we worked with a Fijian tattoo artist to create a series of graphics that would bring the story of Bati (Fijian Warriors) and Ratu (Fijian Chiefs) to life.
The result is a range of beautifully crafted, iconic packaging that stimulates the senses, immediately stands out on shelf, and is now exported all over the world.