Packaging design for LENTA’s (store chain in Russia) private label of coffee. We placed here the most powerful magnet – a human face. Thanks to picturesque types of ladies the design has turned out with a call. We used “edible” chocolate background with the bright blocks helping to identify quickly the product type. Everything is very harmonious – this color block supplements a headdress shade. Coffee beans harmoniously fit into a design, look very appetizingly.