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Agency: Almighty
Creative Director: Matt Burke
Designer: Catherine Waite
Project Type: Produced, Commercial Work
Client: MIJO Healthcare
Photographer: Tara Liondaris
Location: Chichester, England
Packaging Contents: Vitamins
Packaging Substrate / Materials: Plastic

Almighty has created the branding, packaging design and promotional images for VitSpritz, a new vitamin brand developed by MIJO Healthcare.

VitSpritz is an innovative new oral spray format for supplements aimed at people who don’t like tablets. The pocket-sized bottle is intended to be an easy way for people to take vitamins on the go when they feel they need a boost. The brand will launch in Boots and other selected retailers this autumn and is unique in the UK market.

Almighty decided to introduce a clean, minimal aesthetic borrowing more from haircare and beauty to position the product as a handbag item and mark it out as something new. The simplicity of the design lends itself to the easy-to-use proposition. A large flat colour roundel on the outer box gives the range strong shelf presence and helps customers navigate the products.

Matt Burke, Creative Director at Almighty says: “We are seeing vitamin and beauty categories getting closer and closer. Vitamin brands tend to cram in far too much messaging on the front of pack. It is a category plagued by bad typography. We felt that this range deserved the same kind of elegance in the design as functional beauty products.”