Agency: Magenta Advertising Agency
Creative director: Tareq Fawzi
Art director: Romaisaa Elsharqawi
Project Type: Produced, Commercial Work
Client: Fasla cafe
Location: Cairo, Egypt
Packaging Contents: Coffee, sandwich
Packaging Substrate / Materials: Paper, glass bottle
Printing Process: Digital printing

Fasla is a coffee shop where you can take a break. Logo concept and pattern mainly came from the letter ف mixed with Islamic ornament drawing.

What’s Unique?
It was a challenge to extract the Islamic ornaments form the logo icon and covert it to an artistic commercial packaging according to its varied sizes and use