Agency: Mad Mind Studios
Designers: Samuel Zhao, Mark Lee
Creative Director: Omid Mousaei
Copywriter: Natalka Fydyshyn
Project Type: Produced
Client: Kickback Cold Brew
Location: Los Angeles, United States
Packaging Contents: CBD Coffee and Tea
Packaging Substrate / Materials: Plastic bottle
Printing Process: Digital printing

Kickback started with a mission to help people deal with the stress from our everyday lives. They created a line of CBD beverages that bring a level of calm while providing energy to sustain a busy lifestyle.

Our logo and packaging design strategy was to instill Kickback’s branding with the easy-going yet ambitious persona their drinks are meant for. We chose bright colors and friendly graphics that are a nod to their Southern California origins. Mad Mind Studios manages all of Kickback’s marketing and branding efforts, from website design to social media content.

What’s Unique?
The CBD beverage industry is a relatively new market, and we wanted to make sure Kickback stood out. A lot of cannabis companies feature the same boring weed logos and imagery, which we wanted to stay away from.