OffWorld Coffee

Mad Mind Studios, a leading Los Angeles-based marketing, branding, and design agency, recently reinvented OffWorld Coffee’s look and feel. In keeping with MMS’ successful track record in branding and rebranding, raving results are already beginning to pour in.

“This the store of a great unique product that needed a branding boost,” stated Omid Mousaei, CEO of Mad Mind Studios. “OffWorld Coffee has amazing coffee with a unique twist. But when the essence of a brand isn’t successfully captured on the logo and in the packaging, no one is going to try it. That’s where Mad Mind Studios comes in. Our team consists of some of the most brilliant and talented experts in the industry who work together to bring brands to life in projects like OffWorld Coffee which now has a brand with a personality as revolutionary and unique as their coffee is.”

After examining what was and wasn’t working for OffWorld Coffee, the Mad Mind Studios experts decided that the brand needed significant changes – an entire facelift.

“The rebranding process involved renovating the logo from a simple bean logo design to a creative alien logo that’s ready to share a cup of coffee and the secrets of the universe with consumers,” explained Mad Mind Studios’ Senior Graphic Designer, Angela Bauer. “With our creative touches and expertise, the brand came to life and blasted off. We had a lot of fun working with OffWorld Coffee. That’s what it’s all about at Mad Mind Studios. We are passionate about what we do and it shows.”

By revamping the visuals like the logo, colors, and typography of the brand, Angela and the MMS team captured the company’s “out of site”, slightly quirky vision. The transformed design was implemented onto the product packaging. Then the web design team revised the company website and in collaboration with the content writers and digital marketing team, took the new image consistently across the board to all ads, social media platforms, and anywhere else the brand is seen.