Agency: Arome
Director: Rémi Vicente
Art Director: Delphine Goyon
Graphic Designer: Catherine Alamy
Project Type: Produced
Client: Solis Culturae
Location: Avignon, France
Packaging Contents: Spiruline
Packaging Substrate / Materials: Paper

The Arôme agency has created the visual identity and packagings of Solis Culturae, located in Châteaurenard in Provence, in the south of France. Solis is a producer of spirulina, a highly nutritious micro-algae, rich in proteins, vitamins, minerals and trace elements. Spirulina is marketed as tablets, flakes and powders. It is one of the most nutritious and complete foods on earth.

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What’s Unique?
We worked on a visual identity symbolizing the sun, a fundamental player in the development of spirulina. The sun is worked in the form of a linear pictogram. It marries with a linear typography without serif. The l reminds the finesse of this micro-alga that is spirulina, while balancing the logo. The letter U, just below, sits and emphasizes L.