Director: Rémi Vicente
Art Director: Delphine Goyon
Graphic Designer: Catherine Alamy
Project Type: Produced
Client: Solis Culturae
Location: Avignon, France
Packaging Contents: Spiruline
Packaging Substrate / Materials: Paper
The Arôme agency has created the visual identity and packagings of Solis Culturae, located in Châteaurenard in Provence, in the south of France. Solis is a producer of spirulina, a highly nutritious micro-algae, rich in proteins, vitamins, minerals and trace elements. Spirulina is marketed as tablets, flakes and powders. It is one of the most nutritious and complete foods on earth.
We worked on a visual identity symbolizing the sun, a fundamental player in the development of spirulina. The sun is worked in the form of a linear pictogram. It marries with a linear typography without serif. The l reminds the finesse of this micro-alga that is spirulina, while balancing the logo. The letter U, just below, sits and emphasizes L.