JAIVIR. Sweet seeds

Dozen Agency

Agency: Dozen Agency
Art-director, Illustrator: Elena Gavriluk
Location: Ukraine
Project Type: Produced
Client: Jaivir
Product Launch Location: Ukraine
Packaging Contents: Food
Packaging Substrate / Materials: Plastic
Printing Process: Flexography

Oh, look! A bird! Ok, so, let’s look at how it all began. One day, we were approached by the owner of Jaivir, a food industry company. Way back when, it was actually the first in the Ukrainian market to package and brand self-produced confections like halva, caramelized seed & nut bars, and puffed brittles. The company did a great job developing distribution and improving the quality of its products, albeit leaving the visual identity and packaging somewhat neglected since the time they were designed in the early days.

What’s Unique?
In the mythology, skylark connects heavens to earth, and the Jaivir brand connects the pleasant to wholesome: your wish to have something sweet to an opportunity to reap benefits from natural ingredients (nuts, cereals, and seeds). Therefore, we decided to position the brand as traditional wholesome confectionery, especially since Jaivir includes a line of fructose products. For every product group, we created a design that is different in terms of color and content in a trendy flat style.

It’s not all about packaging for Jaivir now. We used the vivid corporate color in other identity attributes, too. We even established a brand legend and a descriptor: «Sweet seeds» for all those wanting to munch on something sweet.

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