Agency: CF Napa Brand Design
Creative Principal: David Schuemann
Creative Director: Kevin Reeves
Art Director: Antonio Rivera
Designer: Teddy Kurniawan
Location: United States
Project Type: Produced
Client: Outcast Wines
Product Launch Location: United States
Packaging Contents: Wine
Packaging Substrate / Materials: Glass Bottle, Paper
Printing Process: Digital, Screenprinting
The client wanted us to redesign their line of wines to have a much more contemporary and premium feel. Our solution was to better capture the creative wonderment and free-thinking of thought leaders throughout time and the creative genius that goes into creating exceptional wines. The various patterns capture the energy and excitement that come from creative thought and invention.
Each of the paper labels has a diecut head profile that allows the viewer to picture themselves in the reflection of the glass.