Siqueira – Fishing Food Brand

Posted on

Derrick Lin


Agency: Quarto Criativo
Illustrations: Vector Tradition
Location: Brazil
Project Type: Concept
Packaging Contents: Seafood
Packaging Substrate / Materials: Paper, Aluminium
Printing Process: Digital Printing

Siqueira is a seafood company founded in 1991 by the old and experienced fisherman Gregório Siqueira.

After having his vision compromised by his health, he decided to dedicate himself to his fishing food company, but now only managing his fishermen. Siqueira serves the entire region of Ceará, Brazilian state. With almost 30 years in the market, the company today feeds around 150 thousand families across Brazil.

The objective of the visual identity project was to bring all tradition and innovation to Siqueira. Its colors are totally inspired by shallow and deep seas. The typography was inspired by the traditional signs of epscados and the 60s.

What’s Unique?
A universal concept developed in a unique way, the S forms a fish, the fish forms the S. The harmony of colors sums up the sea, the favorite place of the calmest and the greatest force of nature, the water. A unique, versatile, simple and complete symbol.