CityJam Juice

Design: Zeljka Mitrovic
Location: Serbia
Project Type: Concept
Packaging Contents: Fruit juice
Packaging Substrate / Materials: Cardboard Box

We see a lot of packaging for juices and other beverages in the markets every day. These are mostly various forms of packaging (bottles, cans, tetrapacks) with pictures of fruits and other ingredients. With this idea, I tried to make something a little bit different.

The packaging design is meant to represent buildings, bigger or smaller depending on the volume of the packaging. Each color represents different flavors – orange for orange flavor, green for apple and so on. The idea, above all, was to attract the attention of children and encourage parents to buy products with the highest possible percentage of fruit for their children.

What is especially interesting is the fact that after drinking the juice, packaging can also be used for play. By collecting packages of different tastes and quantities, you allow your child to build their own small or large city, doesn’t that sound interesting?