Karak Time

Design: Rana Essam Haroun
Location: Egypt
Project Type: Concept
Packaging Contents: Tea
Packaging Substrate / Materials: Cardboard, paper
Printing Process: Digital printing

Karak is a super-charged sweet, milk tea with a strong flavour of spices like cardamom, ginger, cinnamon, and saffron. Many karak joints enhance the flavor by mixing different types of loose tea and adding different proportions of spices and sugar-infusing ingredients.

Karak literally means ‘hard’ or ‘stiff’. When appended to the word ‘chai,’ karak suggests a drink made more potent by steeping the leaves for longer or by diluting with less milk.
The Gulf version of India’s masala tea became known as karak chai possibly because of the way it is ordered to be made strong. In this region, it is more popular than the regular black tea, green tea and other herbal tea infusions because of its strong, sugary flavor.

What’s Unique?
It’s a very simple design containing the traditional teapot, cup, and glass. in an illustrated digital painting style using tea basic representing colors (Red, brown, green, yellow and Paige ), using a very Arabian oriental logo shape and text.