7UP cans by students of Helwan university

In the last couple of weeks, we have received numerous packaging projects done by the students of Faculty of applied arts at Helwan university in Egypt and we have decided to collect them and showcase the projects as a whole according to their categories. Not bounded by any restrictions, student projects are always full of creativity and amazing to look at, especially those projects infused with culture.

Design: Rana Ashraf
Tutor: Nagwa El-adawy

Africa has a rich tradition of arts and crafts. African arts and crafts find expression in a variety of woodcarvings, brass and leather art works. African arts and crafts also include sculpture, paintings, pottery, ceremonial and religious headgear and dress.

Certain African cultures have always placed emphasis on personal appearance and jewelry has remained an important personal accessory. Many pieces of such jewelry are made of cowry shells and similar materials. Similarly, masks are made with elaborate designs and are an important part of some cultures in Africa. Masks are used in various ceremonies depicting ancestors and spirits, mythological characters and deities.

In many traditional arts and craft traditions in Africa, certain themes significant to those particular cultures recur, including a couple, a woman with a child, a male with a weapon or animal, and an outsider or a stranger. Couples may represent ancestors, community founder, married couple or twins. The couple theme rarely exhibits intimacy of men and women. The mother with the child or children reveals intense desire of the women to have children. The theme is also representative of mother mars and the people as her children. The man with the weapon or animal theme symbolizes honor and power. A stranger may be from some other tribe or someone from a different country, and more distorted portrayal of the stranger indicates proportionately greater gap from the stranger.

Africans keep their own way and style like Women’s traditional clothes , playing on drums , their Folklore , colors of forest .

Design of can try to appear one of their traditional instruments and the way in which their women look like, using pattern inspired from their folklore.

Design: Hemat Hesham Mostafa
Tutor: Ahmed Adel

The concept aimed to bring back life to Egyptian art by choosing a period of time in Egyptian history and creating a design for the 7UP can inspired by it so i chose the 70’s period and i got inspired by their style, big hair, glasses and the charleston pants.

They were also interested in music in this period of time so i used them all in designing my own can with variation of colors that suit each can. The illustration I’ve made represent the style of the people who were living in this period (women’s style). They were cool and the most important thing in their period was music they were obsessed with songs.

Design: Omnia Khairy
Tutor: Nagwa El-adawy

I used the icon of the pharaohs and combined it with some African pattern and art to represent the culture of Egypt which will receive the African cup of nation 2019 on its land and at the same time I used free lines and colorful colors Consistent with youth and also save the identity of 7UP

Design: Reem Ahmed El-sawy
Tutor: Nagwa El-adawy

Africa can (The African Man by Hiding Face Features and show the colour of his skin and the Contract of animal teeth). African woman(The African woman by hiding face features and show the colour of her skin and the colourful turban over her head ). African mask(with the colour of African people)

Design: Enjy Samy
Tutor: Nagwa El-adawy

A design about the african female and her beauty , which is linked to the unchanging customs and traditions. The design based on the stripping of the shape of women and her african style using geometric shapes and football for C A F 2019 football competition.

What’s Unique?
Mixing African Females With the beauty of their traditions and expressive symbols.

Design: Reem Ahmed El-sawy
Tutor: Nagwa El-adawy

using Engineering forms to make powerful and energiful design based on The basics of design to get Interconnected design

Design: Sandra Maged Gobran
Tutor: Nagwa El-adawy

7UP dressed in a new design based on football balls’ designs during the past seasons in CAF as every season CAF announce the new design of the ball so as a memory to all the past seasons and as a kind of appreciation to those who designed the balls the new design is a perfect choice sending indirect memorable feelings to those who love football and specially who are following CAF seasons

Design: Salma Ali
Tutor: Nagwa eladawy

7up African cans for CAF season depend on describing africans in their festivals using their musical instrument.

Design: Merna Sabry
Tutor: Dr. Dalia Mohsen

African culture is characterized by a various fascinating things, unique clothing and arts, motifs and patterns and a lot other things, there is much creativity employed in the creation as well as the design and also Africa is home of some of the most well-known, loved, Feared animals in the world so for CAF season my 7up design is inspired by the African animals mixed with other things from the African culture.

In the 1st design: it’s inspired by the motifs and patterns of the African culture that’s characterized by its unique arts mixed with the giraffe with patterns on its neck.

In the 2nd design: it’s inspired by their musical instruments mixed with a cheerful looking elephant.

Design: Khloud Essam Farrag
Tutor: Nagwa El-adwy

In many traditional arts and craft traditions in Africa, certain themes significant to those particular cultures recur, including a couple, a woman with a child, a male with a weapon or animal, and an outsider or a stranger. Couples may represent ancestors, community founder, married couple or twins. The couple theme rarely exhibits intimacy of men and women. The mother with the child or children reveals intense desire of the women to have children. The theme is also representative of mother mars and the people as her children. The man with the weapon or animal theme symbolizes honor and power. A stranger may be from some other tribe or someone from a different country, and more distorted portrayal of the stranger indicates proportionately greater gap from the stranger.

Design: Ahmed Mohamed Galal
Tutor: DR Nagwa el adawy

A design about CAF 2019 football competition which will take place in Egypt , the idea is mixing the African culture and the Egyptian culture by mixing the famous mask of the African culture and the Egyptian famous tutankhamun mask and using the hieroglyphs on the background to represent the Egyptian identity.

What’s Unique?
Mixing the African culture mask and the Egyptian famous tutankhamun mask

Design: Donia
Tutor: Nagwa El Adawy

Design for 7up can on the occasion of Africa cup of nations2019 which is organized in Egypt. I tried to use Egyptian civilization pattern and combined it with football icons in my designs to represent the culture of Egypt

Design: Rana Essam Haroun
Tutor: Dalia Mohsen

Inspired From the holy month of Ramadan, the can design is representing the main meals of the month ( suhoor, iftar and deserts) with simple illustrations in addition of using different famous lanterns shapes in each design.

Design: Gehad
Tutor: Nagwa El-adawy

7up cans for the African Cup of Nations depend on African folklore and the common colors there Through the personal character of the product

What’s Unique?
The ideas are innovative, non – imitated and implemented in the first step manually

Design: Silvana Shokry
Tutor: Dahlia Mohsen

The project for 7UP soda can. It is my project in advertising department in faculty of applied arts in Egypt. The project for African nation cup so that I used African contents in the design such as the African women with their potteries and the elephants walking behind them, and to ensure African spirit and put the African textures on the clothes of the African women and the accessories that they know by , and the taste of the lemon that 7UP know for is getting out from one of the women to rotate around the design in a sense of harmony. I put African pattern in the background to complete the design. Beside that I used the color identity of 7UP product in the background.

What’s Unique?
What is unique in this design is while you rotate the can horizontally you will see the continuously of the movement of elephants and the African women behind each other that makes the design more interesting.

Design: Ola Dafrawy
Tutor: Nagwa El-adawy

Design for 7UP can for the African games of football which will be in Egypt. In the first design i used football stadium and developed the shape of the African continent with the football texture and placed inside it the flags of the African countries participating in the tournament.In the second design football was used as a place for African people to dance on it . In the third design i used the shape of African lady and put the football as her own earrings

Design: Omnia Khairy
Tutor: Nagwa El-adawy

I used the icon of the country team as (Salah) in Egyptian team and (mane) for Senegal shouting his country name to win the comptetion with the colors of the flag’s country and an african pattern on the can..

What’s Unique?
Mixing player icon and his country flag colors with Affrican patterns

Design: Rana Essam Haroun
Tutor: Dalia Mohsen

Inspired from the holy month of Ramadan, I decided to design a Can from a famous Ramadan related elements such as foul cart and the famous Ramadan canon, using a 7up related colors plus colors representing this Ramadan colors.

Design: Marina Raafat
Tutor: Dalia Mohsen

Africa is a very big country which has a lot of fantastic and happy habits. It’s content of animals is like a big forest which known by animals like elephant, giraffe, lion and deer etc and it is greet types of trees as that it is very high and green color and it is people who have a happy songs and ways on their fashion style which full of happy colors and their home ,dishes and motifs.

So in this design I tried to make all of this things appear to your eyes and mind at the shape of Africa around the championship cup using illustrations and happy colors which belongs to African habits and green color to make you feel that you are in stadium watching the football game.

Design: Eman Mostafa
Tutor: Nagwa El Adawy

My designs depend on African common colors and African folklore , I used African contents in design such as the highlighting of African women including their accessories , I also put African textures on the woman’s turban over her head.

Using illustration and Mixing black outlines with colorful house designs reflect the continent of Africa .

Design: Rana Essam Haroun
Tutor: Dalia Mohsen

Inspired from the upcoming African Cup Nations being hosted in Egypt this year, i wanted to make a design for each country so this two was a trial, i used a well known figure in each country and made them hold the African Cup.

Design: Aya Essam Abdelnour
Tutor: Dalia Mohsen

The designs were mainly inspired from some famous pop Culture in Egypt such as Fatota ( an old tv series )and 3amo Fouad (an old tv program ), using the colors that still represent 7up identity.

Design: shery thabet

It was a competition in my college (applied arts Helwan university) to resurrect the Egyptian art. I use the hieroglyphic language in the design and i used the sun (God Ra)

Design: Salma Adel , Randa Khairy , Salma Saber

We participated in 7up competition for design a can to restore Egyptian art and this design got third place

Design: Kerolos Nashat

The design was mainly inspired from culture of Africa using common colors and African folklore and the colors that still represent 7up identity.