Fat Baron

Design: miguelfreitasdesign
Location: Portugal
Project Type: Produced
Client: Barão de Vilar
Product Launch Location: Europe
Packaging Contents: Wine
Packaging Substrate / Materials: Glass bottle
Printing Process: Offset, hot foil stamping, high screen varnish

As the brand name says, this was the starting point for this project, who is Fat Baron? A gentle person, friendly, that lives a great life, and that is also a “connaisseur” of all good things in life and this project pretends to represent all of this by using photo illustration as the main theme for the label.

Fat Baron has several properties and it can bring different wines from Portugal’s wine regions. From Douro Valley to Península de Setúbal, red or white there’s a complete wine range, using different hot foiled colors to create a powerful brand.

These images show Fat Baron red and white wines, both from the Península de Setúbal wine region