Design: miguelfreitasdesign
Location: Portugal
Project Type: Concept
Packaging Contents: Wine
Packaging Substrate / Materials: Glass bottle
Printing Process: Offset
Quilate is a wine brand from Douro Valley, Portugal. Like the wine has different flavours, aromas and color, in the label we combined different papers and textures to reflect wine’s complexity and diversity.
Combining different papers allow us to play with them in order to create and provoque sensations. Drinking wine is a sensorial experience like touching paper, feeling the varnish and the smoothness of white cotton paper. If white cotton gives the smoothness, jade raster brings freshness and both combined can give to the label the distinctive blend for this white “Reserva” and red “Grande Reserva”.
Like all projects we develop, working in strict collaboration with the printing company is a key factor for success. In this case, again, Vox was the printing company that help us making this possible and a special thanks to my friend João Nuno.