Menino do Coro

Design: miguelfreitasdesign
Location: Portugal
Project Type: Produced
Client: Menino do Coro
Product Launch Location: Europe
Packaging Contents: Wine
Packaging Substrate / Materials: Glass bottle
Printing Process: Offset

This project, designed and matured over this year, has a set of particularities that define it.

Images, old and original documents from owner’s grand father were carefully watched to pick samples of printed typography from early XX century in order to design brand’s name “Menino do Coro”. The central element of the label also seek references to the hobbies of one of those responsible for the project … he is motorcycle lover, swimmer and sings in on the choir of a cultural reference institution in Porto, Portugal … a vintage swim cap or a helmet were used in the photographic illustration.

Typographic collages, distortion of images in photocopying allowed us to work on this project in a different way than usual and the whole project, from the Vinho Verde region; Portugal, is a tribute to the Avesso grape variety.