Design: Force & Form
Location: United States
Project Type: Produced
Client: Rutherford Wine Company
Product Launch Location: Americas
Packaging Contents: Wine
Packaging Substrate / Materials: Glass
Printing Process: Flexography
What’s good for the vine is good for the wine.
The star of our rebrand of Predator Wines is the ladybug—best known for feeding on aphids and other unwanted vineyard pests. They are being employed by many vineyards as a form of “natural predation”—an eco-friendly strategy that aims to avoid the use of pesticides altogether.
“Our goal with the Predator redesign was to depict a viticultural stewardship angle for the brand while showcasing the focus on our natural and sustainable farming practices. It’s our belief that quality wine begins in the vineyard. The new easy-to-read, colorful labels pop off retailer shelves and are a delightful addition to the dinner table.” —Morgan Zaninovich, General Manager of the Rutherford Wine Company.