Agency: Force & Form
Illustrator: Chris Wormell
Location: United States
Project Type: Produced
Client: Rutherford Wine Company
Product Launch Location: Global
Packaging Contents: Wine
Packaging Substrate / Materials: Glass Bottle
A century ago, California was home to hundreds of structures operating as wineries. Prohibition and the Great Depression would claim almost all, but a handful of these buildings survived, cherished today as “Ghost Wineries.” Round Hill had its humble beginnings in such a structure and this heritage story inspired the creative direction for our refresh of the brand.
Inspired by early Californian wine and dry goods packaging, the refreshed Round Hill harkens back to simple times and old-fashioned ways of living. The results are a bold and eye-catching family of wines that are just as comfortable on your local grocer’s shelf as they are resting next to your rocking chair on the back porch.