Agency: CF Napa Brand Design
Creative Principal: David Schuemann
Art Director: Antonio Rivera
Designer: Antonio Rivera
Illustrator: Teddy Kurniawan
Illustrator: Joni Stringfield
Location: United States
Project Type: Produced
Client: McBride Sisters Collection
Product Launch Location: United States
Packaging Contents: Wine
Packaging Substrate / Materials: Aluminum Can
The McBride Sisters came to CF Napa to design a new canned wine with a purpose – to support their ongoing mission to diversify the wine industry. Through the SHE CAN Professional Development Fund, the brand promotes the professional advancement of women in the wine industry.
A hand-drawn illustration of the McBride Sisters’ lioness is the central icon of the packaging, representing female empowerment and a reminder that SHE CAN do anything. Her flowing mane is adorned with a crown of flowers and fruits, representing the unique notes in each of the wines.