Jing Shi – Chinese Tea Bag


Design: Box Brand Design
Location: Hong Kong
Project Type: Produced
Client: Jing Shi
Product Launch Location: Asia
Packaging Contents: Tea
Packaging Substrate / Materials: Paper, Plastic

The moment of tasting
Jingshi designed its tea house as an urban third space where social interaction occurs. The brand facilitates the Chinese tea culture and urban lifestyle coming together. BOX captured “the moment of tasting” as the essence of the packaging design system. Inspired by the shape of tea leaves, showing the variety of teas in five colours. Ultimately referencing the intimate connection between tea and people.