Transparent — Timeless, modular electronics

Derrick Lin

Global

Creative Agency: Bedow
Client: Transparent
Location: Sweden
Project Type: Commercial Work
Packaging Contents: Electronics
Packaging Substrate / Materials: Cardboard
Printing Process: Flexo

An evolved identity for Swedish audio brand Transparent that reflects the minimalism, craft, and timelessness of its products.

The design is based on the concept of shadows – things that are both there and not there, creating a new brand symbol using the shadow of a T to to visualise the idea of transparency.